category
Book a Day
Atomic Habits: Why Motivation Is the Wrong Thing to Fix
James Clear's core claim isn't about willpower. It's about systems. Here's what I actually use from the book, and where the framework runs out.
SPIN Selling: Why the Best Salespeople Ask Before They Pitch
Neil Rackham's research on 35,000 sales calls found top performers barely pitch. Here's the core idea, what I use, and where it falls apart.
The Lean Startup, Reconsidered: What Actually Holds Up
Eric Ries's Build-Measure-Learn loop changed how startups operate. Here's the one idea worth keeping, and where it quietly falls apart.
Zero to One: Peter Thiel's Case That Competition Is for Losers
Peter Thiel's Zero to One argues monopolies build value and competition destroys it. Here's the core idea, what I use, and where it breaks.
What Robert Cialdini's Influence Taught Me About Marketing (and Where It Breaks)
Cialdini's Influence explains why people say yes on autopilot. Here's how I actually use it in marketing, and where it stops working.
Book a Day: SPIN Selling by Neil Rackham (Why Big Sales Break the Rules You Learned Selling Small Ones)
Rackham's research shows why closing techniques that win small sales actively kill large ones, and what to ask instead.
Atomic Habits and the Case Against Motivation
James Clear's real argument isn't about willpower. It's that motivation is an unreliable input, and systems are the fix. Here's what I actually use.
Book a Day: $100M Offers by Alex Hormozi
Make an offer so good people feel stupid saying no. Here is how, and where it breaks.